The iPad Won’t Save the Publishing Industry from Itself – HBR
by Paul Michelman | 10:27 AM April 7, 2010
I thought I’d do something different and write a blog post about the iPad.
Why add to the noise? Because my beloved publishing industry, my source of professional identity and income, is on the verge of blowing it.
Let me run it down for you. Sometime around 2002, in boardrooms of publishing companies throughout the world, executives began to fret over the downward flow of advertising dollars from their magazines and newspapers. They’d built websites, sure, but those were barely breaking even. There was no clear path forward for the business. So we panicked and froze in place for eight years. Think Austin Powers. Or Han Solo.
Read the rest of the article at The iPad Won’t Save the Publishing Industry from Itself – Paul Michelman – Our Editors – Harvard Business Review.