I had the pleasure of getting to know Matt Collins at the Consumer Electronics Show in Las Vegas this year. In this blog post, Matt provides some valuable insight into how traditional media companies can compete …Read more →
Publisher Development Associates (PDA) creates new revenue streams and greater traffic for local publishers using the same techniques and relationships that the world's largest media companies thrive on. PDA is owned and operated by David Rich who, previous to starting the firm, managed business development and digital innovation strategies for Bonnier Corporation – one of the world's largest consumer-focused publishing companies with over 50 titles that lead the way in active lifestyles.
Content Syndication Management
We will assist you in creating and executing a content syndication program that will create new traffic to your website, in addition to implementing best practices that will ensure improvement in search result positioning.
We constantly sort through new technologies that are created to help online publishers improve their bottom line. We’ll help you select the technologies that best accomplish your goals and work with your development team to integrate these programs.
Content Channel Consulting
We will meet with you on a regular basis to discuss your content channel strategies to ensure that you are maximizing each channel’s revenue potential.
"David is constantly seeking out and defining emerging trends in the technology and digital space on a large scale, allowing him to be an innovator of previously unseen or recently emerging digital products."Christopher Domenick, Digital Innovation Associate, Bonnier Corporation
"As one who takes pride in being a progressive media visionary, David is one of the strongest minds in this space."Chris Phillips, Associate Publisher, Colorado Avid Golfer Magazine
What we're reading
Ad Tech is a critical aspect of a publishers monetization strategy. Technology companies have created a plethora of new revenue making opportunities that go beyond the banner ad. In his AdAge blog, George Coleman provides four …Read more →
The following commentary from Paul Michelman, editor at the Harvard Business Review, was a needed cry for innovation in regard to digital publishing in 2010. Unfortunately, not much has changed and his words still ring …Read more →